About the project

This forward-thinking AI startup in the finance industry was founded to empower financial professionals with enhanced predictive analytics and machine learning tools, aiming to improve accuracy in risk assessment and decision-making.

The startup was supported by Y Combinator and a network of over 100 top investors, and it was ready to expand its influence. However, to reach more qualified leads, they needed a scalable SEO approach that balanced human expertise with technology to generate consistent, high-quality traffic and strengthen the company’s position within a competitive landscape.

The Challenge

The finance and AI sectors are highly competitive, with established players dominating search visibility. Their early content efforts did not fully meet user intent or capitalize on high-value keywords. Furthermore, the team spent valuable time on manual competitor tracking and market analysis, leaving gaps in their ability to adapt quickly to SEO trends and competitive shifts. The company  required an SEO strategy that not only built authority and drove targeted traffic but also optimized content performance for conversions and streamlined the SEO process to free up internal resources.

Our Approach

To achieve sustainable growth for the startup, Teamlex  implemented a comprehensive, multi-phase strategy:

Market and competitor intelligence gathering

• Leveraged our proprietary AI tool to collect insights from 30+ data providers, including SEMrush and Ahrefs.
• Mapped competitors' top keywords and content strategies to create a data-backed editorial roadmap.

Content cluster strategy and SEO structuring

• Developed content clusters around high-intent keywords for all stages of the buyer journey (BOFU and MOFU).
• Interlinked content to maximize SEO relevance and support user conversion paths.

CRO-Optimized content and conversion strategy

• Analyzed user behavior on key pages, refining layouts, CTAs, and content alignment for specific personas.
• Integrated CRO-driven optimizations to increase conversions, ensuring SEO gains led to qualified leads.

AI-Assisted Content Enhancement and Editorial Oversight:

• Utilized our AI tool for keyword density and structural guidance, empowering the editorial team to focus on quality.
• Enhanced content SEO alignment while maintaining a human-centered approach for audience engagement.