About the project

BIMM is a comprehensive app that lets users store and manage multiple loyalty cards, offering access to a wide range of services and venues all in one place. With its mission to simplify users’ daily transactions, BIMM connects businesses and users through a seamless digital platform that enhances engagement and rewards.

The Challenge

Despite its innovative platform, BIMM faced significant SEO challenges that limited its user growth and organic visibility:

• Low visibility for key searches related to digital wallets and loyalty programs
• High competition from established fintech platforms
• Limited organic app downloads and engagement
• A need for scalable, location-specific landing pages for different regions and businesses
• Difficulty in generating authoritative backlinks in the fintech space

Our Approach

Teamlex AI developed a data-driven SEO strategy that targeted high-potential keywords and user intent while scaling content and technical improvements:1. Scalable content creation

• Conducted keyword research to identify high-converting terms related to loyalty programs, digital wallets, and business-specific services
• Automated the creation of localized landing pages targeting different cities and service categories

2. Technical SEO and optimization

• Enhanced site architecture to improve crawlability and indexation
• Optimized page speed, mobile performance, and structured data implementation

3. Link-building and digital PR

• Built partnerships with fintech blogs, digital payment forums, and local business directories
• Developed guest posts and case studies to earn high-quality backlinks

4. Data-driven monitoring and adjustments

• Set up analytics tracking for app-related conversions
• Conducted regular audits and implemented changes based on performance data