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Scaled SEMrush’s video content production with an AI agent, faster output, higher engagement

Executive summary
SEMrush is a global SaaS company and leading authority in SEO and marketing analytics.
With millions of users across industries, their brand depends on credibility, creativity, and velocity. To fuel its next stage of growth, SEMrush aimed to expand its social video presence, but manual production was too slow, expensive, and inconsistent.
Industry
SaaS
Location
Global
Investors
Private
“Teamlex AI gave us the speed and clarity we didn’t know we were missing. The AI video agent replaced multiple roles, kept our brand voice consistent, and let us scale content without hiring or delays.”
Olga Andrienko
VP of Marketing, Semrush
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The challenge

SEMrush needed to publish video content daily across social channels — from short educational clips to campaign announcements. But the production cycle was overloaded with manual tasks, from trend analysis and scripting to editing and analytics.
01
Time-consuming manual workflows with multiple creative roles
02
High production costs for short-form content
03
Limited ability to react quickly to trending topics

The solution —

AI video content agent

Teamlex built a fully autonomous AI video agent for SEMrush that streamlined every part of video production, from ideation to publishing. The agent acted as a 4-in-1 creative system, replacing multiple human functions while maintaining full brand alignment.
End-to-end automation
We built an AI system that handled strategy, scripting, editing, and analytics — all within one continuous loop.
Real-time trend scanning
The agent monitored social platforms daily, detecting trending hashtags, topics, and video formats.
AI video creation
Scripts, visuals, and final videos were generated automatically using SEMrush's tone and visual identity.
Hands-free publishing
Through n8n and Google Sheets integration, videos were auto-scheduled and published, no human uploads required.

How we did it

Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
03
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
04
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
AI-driven trend and topic analysis
01
Implemented real-time monitoring across social platforms to detect viral trends.
Mapped trending topics to SEMrush's content pillars and audience segments.
Used predictive analytics to plan videos likely to perform well.
Impact
Smarter, trend-driven content with higher engagement potential.
Automated video creation and editing
02
Generated scripts, visuals, and captions automatically.
Used a brand-trained AI model to ensure tone, pace, and design consistency.
Reduced manual production time from 3 days to just a few hours.
Impact
Faster, consistent, and fully on-brand video production.
AI avatar deployment and publishing automation
03
Created a branded AI avatar to serve as SEMrush's consistent on-screen presenter.
Automated scheduling and multi-platform publishing through n8n integration.
Ensured error-free uploads and content calendar alignment.
Impact
Streamlined workflow — from idea to publish without human intervention.
Performance optimization and feedback
04
Analyzed watch time, CTR, and audience retention data automatically.
Used insights to improve future scripts and visuals dynamically.
Implemented ongoing AI learning loops for performance refinement.
Impact
Continuous content improvement and audience growth over time.

Results

~75%
Viral video rate
Most videos reached high visibility through algorithmic recommendations.
–35%
Production time
Reduced to hours instead of days — full videos generated same-day.
+40%
Engagement and subscriber growth
Accelerated growth across new accounts and content channels.
4x
Operational efficiency
The AI agent replaced the equivalent of four creative roles — strategist, creator, editor, and analyst.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
smarter with AI?
In just 30 minutes, we’ll show you how Teamlex AI automates growth, saves hours of manual work, and helps you win more customers — without extra headcount.
Book your demo today and see results tomorrow
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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
AI