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Increased sales efficiency for Mysellf by 45% with Teamlex’s AI automation

Executive summary
Mysellf is a fintech platform that helps businesses streamline and automate online sales processes.
The company enables organizations to manage lead qualification, customer communication, and sales performance through digital tools that improve conversion rates and efficiency. As Mysellf expanded globally, it needed to scale sales operations without losing quality or increasing costs.
Industry
Fintech
Location
Global
Investors
Private
“Teamlex transformed our sales operations with their AI automation expertise. The 45% boost in efficiency and 30% increase in conversion rates exceeded our expectations. Their solution has been game-changing for our growth."
Alain G.
CEO, Mysellf
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The challenge

Mysellf's rapid growth revealed major inefficiencies in their sales workflows. Their team relied heavily on manual data entry, call reviews, and lead qualification, all time-consuming tasks that limited scalability and performance.
01
Manual lead qualification and data entry slowed productivity
02
No automated insight system for call analysis or sales performance tracking
03
Sales script updates lagged behind changing market conditions

The solution —

AI sales automation agent

Teamlex implemented a custom AI sales automation agent that unified data analysis, lead scoring, and performance optimization across the sales pipeline. In short: the AI handled repetitive work, so the sales team could focus on closing deals.
Project assessment
We analyzed existing workflows, identified automation opportunities, and mapped AI integrations across CRM and call systems.
AI system development
Designed a custom AI-powered lead scoring engine and integrated LLM-based call analysis for faster insight generation.
Process automation
Deployed automatic lead qualification, real-time call monitoring, and smart reporting dashboards to eliminate manual reviews.
Performance optimization
Established continuous feedback loops with AI-driven script adjustments and conversion improvement tracking.

How we did it

Automatic lead scoring system
01
Developed machine learning models to rank and qualify leads in real time.
Integrated scoring algorithms into Mysellf's CRM for instant visibility.
Created custom qualification rules to match sales priorities.
Impact
Faster lead prioritization and improved sales team focus.
AI-powered call analysis
02
Integrated telephony systems with make.com for real-time transcript processing.
Applied LLMs to extract key insights and highlight actionable feedback.
Generated automated summaries and performance reports for every call.
Impact
100% of calls analyzed automatically, saving hours of manual review time daily.
Sales script optimization
03
Built pattern-recognition models to detect winning script variations.
Deployed AI-driven recommendations for live script updates.
Implemented feedback loops for continuous refinement.
Impact
Higher call quality and consistency across all sales teams.
Smart lead engagement
04
Created AI-powered lead digest reports summarizing daily opportunities.
Implemented timing optimization for follow-ups and alerts.
Built engagement tracking for better lead-to-deal conversion.
Impact
+30% conversion rate increase and more responsive sales interactions.

Results

+45%
Sales efficiency
Significant productivity gains after AI-driven workflow automation.
+30%
Conversion rate
Improved qualification accuracy and faster response times led to more closed deals.
$150K+
Operational cost savings
Achieved by eliminating manual data review and repetitive admin work.
+40%
Sales team productivity
AI-supported insights allowed teams to handle more leads with higher quality.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
smarter with AI?
In just 30 minutes, we’ll show you how Teamlex AI automates growth, saves hours of manual work, and helps you win more customers — without extra headcount.
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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
AI