Increased Organic Traffic for Alps2Alps by 45% with Teamlex
Executive summary
Alps2Alps, the largest transfer service in Europe connecting travelers from hotels to ski resorts, aimed to update its website without compromising SEO. In partnership with Teamlex, they achieved a 45% increase in organic traffic by executing a comprehensive website redesign, content expansion, and SEO optimization strategy. Here’s how we approached it:
Increased organic traffic by 45%
Implemented targeted SEO and data-driven content expansion
Enhanced UX with optimized design templates, protecting SEO value
Leveraged AI-driven content creation to streamline keyword optimization
Automated content integration to ensure seamless publishing
Industry
Transportation
Location
Europe
Investors
Private
“Teamlex exceeded expectations by boosting our organic traffic 45% during our site redesign. Their precision and expertise in SEO were crucial to our success. This partnership has been invaluable for our growth.”
About Alps2Alps
Alps2Alps is Europe’s leading transfer service, specializing in convenient transportation from hotels to ski resorts across the continent. With over 15 years of experience and a vast network of providers, Alps2Alps connects travelers to the most affordable and reliable transfer options. The company is now eyeing expansion into the U.S. market. To support this growth, Alps2Alps needed to refresh its website to enhance user experience and boost visibility while retaining its market-leading SEO rankings.
Our Approach
To tackle this, Teamlex deployed a multi-phase strategy:
- Project scoping and analysis
- Conducted a detailed audit to outline goals and required resources.
- Mapped out a project roadmap to align with Alps2Alps' SEO and content needs.
- Website and SEO optimization
- Designed new UX templates using a specialized design system.
- Executed tag reviews to retain SEO elements and prevent potential ranking losses.
- Content expansion and integration
- Developed a structured content sourcing and integration plan.
- Enabled seamless content collection from sources like TripAdvisor and Booking.
- AI content rewriting and optimization
- Created AI prompts for SEO-optimized rewriting based on top-performing content.
- Integrated keyword strategies, benchmarked models, and automated rewriting tools.
"Partnering with Teamlex allowed us to confidently update our website without sacrificing our hard-earned SEO performance. Their expertise in SEO and content strategy was instrumental in expanding our organic reach and providing a better experience for our users."
How we did it
We broke the execution into phases:
Project planning and SEO scoping
01
Conducted a comprehensive analysis and SEO audit of the Alps2Alps website
Identified high-priority pages, critical routes, and anchor content to maintain SEO dominance
UX and design optimization
02
Balanced SEO preservation with enhanced user experience through data-driven design templates
Developed new website layouts reflecting Alps2Alps' brand identity and optimized for SEO
Data-driven content collection
03
Collected accurate, detailed data on routes, hotels, and ski resorts from trusted sources
Built a robust database for easy WordPress content management and SEO-optimized publishing
AI-powered content rewriting
04
Used AI to develop custom prompts for engaging, human-like content rewriting
Transformed legacy content to improve rankings and user experience while maintaining brand voice
Results
“Teamlex transformed our website while increasing organic traffic by 45%. Their expertise in SEO and content strategy was exceptional. We highly recommend their services for impactful results.”
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