About Alps2Alps

Alps2Alps is Europe’s leading transfer service, specializing in convenient transportation from hotels to ski resorts across the continent. With over 15 years of experience and a vast network of providers, Alps2Alps connects travelers to the most affordable and reliable transfer options. The company is now eyeing expansion into the U.S. market. To support this growth, Alps2Alps needed to refresh its website to enhance user experience and boost visibility while retaining its market-leading SEO rankings.

The Challenge

Updating the website’s design posed a significant risk to SEO performance, a critical element for Alps2Alps' ongoing traffic and lead generation. The challenge involved implementing a fresh, modern design and creating and publishing a significant amount of new content focused on detailed route information for various ski resorts and hotels. This would improve search rankings while ensuring all technical SEO elements remain intact.

Our Approach

To tackle this, Teamlex deployed a multi-phase strategy:

1. Project scoping and analysis
   
   
   • Conducted a detailed audit to outline goals and required resources.
   • Mapped out a project roadmap to align with Alps2Alps' SEO and content needs.
     
     
2. Website and SEO optimization
   
   
   • Designed new UX templates using a specialized design system.
   • Executed tag reviews to retain SEO elements and prevent potential ranking losses.
     
     
3. Content expansion and integration
   
   
   • Developed a structured content sourcing and integration plan.
   • Enabled seamless content collection from sources like TripAdvisor and Booking.
     
     
4. AI content rewriting and optimization
   
   
   • Created AI prompts for SEO-optimized rewriting based on top-performing content.
   • Integrated keyword strategies, benchmarked models, and automated rewriting tools.