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Increased 23 Telecom’s organic traffic by 312% with Teamlex’s technical SEO and local search optimization

Executive summary
23 Telecom is a UK-based provider of business telecommunications solutions — including VoIP systems, business mobile services, and unified communication platforms.
The company helps organizations modernize operations with reliable, scalable, and cost-effective connectivity. As the UK telecom sector became increasingly competitive, 23 Telecom needed to boost its visibility in local searches and attract more qualified business leads.
Industry
Telecommunications
Location
UK
Investors
B2B Service Provider
“The collaboration with Teamlex was seamless. Their ability to identify critical gaps and implement data-driven SEO strategies transformed our digital visibility. Within months, our website became a lead magnet, and our demo requests shot up by 55%.”
Igor Paschenko
CEO 23 Telecom
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The challenge

Before working with Teamlex, 23 Telecom struggled to achieve visibility in both national and local search results. Despite offering premium telecom services, their site lacked a solid SEO foundation and strong local signals.
01
Limited local search presence across UK cities
02
Complex service offerings requiring clear content structure
03
Poor site performance and mobile optimization

The solution —

SEO AI agent for local dominance

Teamlex deployed a technical SEO and local optimization strategy powered by AI insights to make 23 Telecom the go-to provider in its category. We rebuilt the site's structure, automated local content creation, and strengthened authority through advanced schema and geo-targeted optimization.
Technical foundation
We conducted a full technical audit, fixed crawl issues, implemented schema markup, and optimized Core Web Vitals for seamless performance.
Local search optimization
Developed location-specific pages for key UK cities, standardized citations, and added local schema to improve Google Business rankings.
Content strategy
Created detailed service and industry guides supported by FAQ schema and comparison content for keyword coverage and conversion impact.
User experience
Enhanced service calculators, optimized quote forms, and implemented chat systems for improved conversion and engagement.

How we did it

Technical SEO enhancement
01
Conducted full-site crawl and performance audit and fixed indexation.
Implemented advanced schema markup for services and locations.
Improved Core Web Vitals and site speed.
Impact
Stronger crawlability and a 65% improvement in site performance.
Local search optimization
02
Created landing pages for each target city and service.
Implemented local structured data and Google Business optimization.
Built a local backlink network for domain authority.
Impact
Dominated local search results for key telecom keywords in the UK.
Content development and clustering
03
Built comprehensive service-specific content hubs.
Created industry-focused comparison guides and FAQs.
Developed a library of case studies for trust and conversions.
Impact
15,000+ new keyword rankings and improved SERP coverage.
Conversion and performance optimization
04
Enhanced quote request and pricing tools.
Added smart CTAs and chat functionality for real-time engagement.
Set up tracking and reporting dashboards for visibility metrics.
Impact
+175% increase in qualified leads and higher conversion efficiency.

Results

+312%
Organic traffic growth
Traffic surged within 8 months, reaching over 85,000 monthly visitors.
15K+
Keywords ranked on Google
Established strong visibility across local and national searches.
+175%
Increase in lead generation
More qualified B2B inquiries through improved keyword targeting.
£450K+
Additional annual revenue
Directly attributed to SEO-driven conversions and local visibility gains.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
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In just 30 minutes, we’ll show you how Teamlex AI automates growth, saves hours of manual work, and helps you win more customers — without extra headcount.
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Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
SEO