How Teamlex Increased 23 Telecom's Organic Traffic by 312% Through Technical SEO and Local Search Optimization
Executive summary
23 Telecom, a leading provider of business telecommunications solutions in the UK, partnered with Teamlex to enhance their digital presence and capture a larger share of the growing business telecom market. Through comprehensive technical SEO optimization and local search strategy, we achieved significant growth in organic traffic and lead generation. Key achievements include:
- Increased organic traffic by 312%, reaching 85,000+ monthly visitors
- Generated 15,000+ keyword rankings across local and national searches
- Improved lead generation by 175%
- Achieved £450,000+ in additional annual revenue
- Secured top 3 rankings for high-intent business telecom queries in major UK cities
Industry
Telecommunications
Location
UK
Investors
B2B Service Provider
“The collaboration with Teamlex was seamless. Their ability to identify critical gaps and implement data-driven SEO strategies transformed our digital visibility. Within months, our website became a lead magnet, and our demo requests shot up by 55%.”
About the project
23 Telecom specializes in providing comprehensive telecommunications solutions for businesses across the UK, offering services including VoIP systems, business mobile solutions, and unified communications platforms.
Their focus is on delivering reliable, cost-effective communication solutions that help businesses scale and modernize their operations.
The Challenge
23 Telecom faced several critical challenges in expanding their digital presence:
- Limited visibility in local search results across UK cities
- High competition from established national telecom providers
- Complex service offerings requiring technical explanation
- Difficulty targeting specific business sectors with relevant content
- Poor technical SEO foundation limiting organic growth potential
- Inconsistent local business citations affecting local rankings
- Need for scalable content strategy across multiple service areas
Our Approach
Teamlex developed a comprehensive strategy focused on technical excellence and local search dominance:Technical foundation
- Conducted comprehensive technical SEO audit
- Implemented advanced schema markup for services and locations
- Optimized site architecture for improved crawlability
- Enhanced mobile performance and Core Web Vitals
Local search optimization
- Created location-specific service pages
- Standardized and optimized business citations
- Implemented local schema markup
- Developed region-specific content strategies
Content strategy
- Created industry-specific service guides
- Developed technical resource center
- Implemented FAQ schema for service pages
- Built comprehensive comparison content
User experience
- Enhanced service calculator tools
- Improved quote request system
- Optimized mobile conversion paths
- Implemented chat support integration
How we did it
We broke the execution into phases:
Technical foundation
01
Conducted comprehensive technical SEO audit
Implemented advanced schema markup for services and locations
Local search optimization
02
Created location-specific service pages
Standardized and optimized business citations
Content strategy
03
Created industry-specific service guides
Developed technical resource center
User experience
04
Enhanced service calculator tools
Improved quote request system
Results
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