About Lev HaOlam

Lev HaOlam delivers monthly boxes with curated goods from small family-owned businesses across Judea, Samaria, and the Golan Heights. Each box contains 7–9 handcrafted products—from organic skincare and artisan food to Judaica and cultural items—giving subscribers a direct connection to Israeli makers often impacted by global boycotts.

The Challenge

The core issue: major traffic-driving keywords were off-limits.

Lev HaOlam’s closest competitor gained visibility through content targeting religious queries—terms centered around Jesus and Christian themes. Lev HaOlam, serving a different segment of the U.S. market, could not use this language. As a result, they missed large volumes of high-intent traffic.

Additionally, their site was built on Tilda, which introduced structural SEO limitations and technical barriers.

Our Approach

Teamlex rebuilt the semantic core from scratch. First, we scraped the competitor’s keyword set, then filtered out all terms tied to Christianity using a curated stop-word list. The result: a clean, high-relevance keyword map perfectly aligned with Lev HaOlam’s identity.

We also audited the Tilda-based website, identified critical SEO errors, and created implementation-ready technical specs for the client’s dev team.

Finally, we designed and executed a Programmatic SEO strategy to shift from limited manual content to a scalable publishing model.