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SEO

Generated 408K monthly visitors with Teamlex’s AI-powered programmatic SEO for Flylane

Executive summary
Flylane is a global education platform that connects students with top international schools and universities.
The company simplifies the journey of finding, comparing, and applying to institutions worldwide, helping families make informed decisions about their children's education. With demand for international programs increasing, Flylane needed to build large-scale visibility to attract students searching for school and university options online.
Industry
Education
Location
Global
Investors
Private
“Teamlex's programmatic SEO strategy transformed our digital presence, taking us from zero to 408,000 monthly organic visitors. Their innovative approach to content automation and SEO has revolutionized how students find educational opportunities through our platform."
Alex Zheltov
Co-founder and CEO / Flylane
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The challenge

Despite having a strong business model, Flylane struggled to reach its audience online. The education search market was dominated by established players, and Flylane lacked the visibility needed to compete.
01
Zero organic visibility for school and university-related searches
02
Need for thousands of localized, accurate pages for institutions
03
Limited resources for manual content creation and SEO management

The solution —

Programmatic SEO agent

Teamlex deployed a programmatic SEO agent to automate page generation, content creation, and optimization at scale. Instead of manually writing thousands of pages, AI built and optimized them dynamically, turning Flylane's database into a powerful SEO engine.
Data architecture and planning
We designed a scalable database for thousands of educational institutions, mapping user intent and search behavior to guide content templates.
Technical infrastructure
Implemented dynamic page generation and automated metadata updates, ensuring each institution page was SEO-optimized and crawlable.
Content automation
Deployed AI-powered content creation systems to generate accurate, localized descriptions, ensuring quality and brand consistency across thousands of pages.
SEO strategy and internal linking
Built topic clusters and smart internal links to connect related schools, programs, and regions — maximizing discoverability and rankings.

How we did it

Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
03
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
04
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Mass generation of SEO-optimized pages
01
Built dynamic page templates for thousands of schools and universities.
Automated metadata and on-page SEO elements.
Integrated structured institutional data for relevance and compliance.
Impact
Massive keyword coverage and faster time-to-index for every page.
AI-powered content creation
02
Developed a custom AI writing model trained on education-related data.
Generated unique, high-quality descriptions for each institution.
Automated updates to keep content current and accurate.
Impact
Consistent, human-quality content produced at scale without manual effort.
Internal linking and topic clustering
03
Connected institutions, programs, and regions through smart interlinking.
Built hierarchical topic clusters to enhance authority and navigation.
Automated link updates to maintain structure as content scaled.
Impact
Improved SEO authority and user engagement across categories.
User experience and performance optimization
04
Developed advanced search and filtering tools for easy exploration.
Enhanced page load speed and mobile responsiveness.
Streamlined navigation for a seamless experience across regions.
Impact
Faster browsing, higher engagement, and improved conversion flow.

Results

408K+
Monthly organic visitors
Scaled from zero to 408,000 monthly visitors through AI-driven SEO automation.
50K+
Keyword rankings on Google
Dominated high-intent educational queries across global search markets.
+50%
Increase in consultation requests
More qualified leads driven by improved visibility and content relevance.
$250K+
Additional revenue
Organic growth translated into measurable financial impact within months.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
smarter with AI?
In just 30 minutes, we’ll show you how Teamlex AI automates growth, saves hours of manual work, and helps you win more customers — without extra headcount.
Book your demo today and see results tomorrow
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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
SEO