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SEO

From zero visibility to scalable SEO strategy for nmbr.homes

Executive summary
nmbr.homes, a real estate startup based in Spain, needed a full SEO strategy from the ground up. With no existing visibility, traffic, or content structure, the challenge was to build an optimized foundation and prepare for expansion into the U.S. market. Teamlex conducted a comprehensive SEO audit, developed a keyword strategy targeting low-competition clusters, and outlined technical and content enhancements. Although implementation was paused, the groundwork is set for a strong relaunch once internal development resumes.
  • Full SEO audit conducted for technical and content performance
  • Semantic core developed around low-frequency, high-intent clusters
  • Step-by-step plan created for U.S. market expansion
  • Strategy paused due to delayed technical implementation on the client side
Industry
Real estate
Location
Spain
Investors
Private
“We came to Teamlex with no traffic and no structure. They built a complete SEO foundation for us from scratch and gave us a clear roadmap for growth.”
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About NMBR homes

nmbr.homes is a real estate platform aiming to simplify property discovery and listing in Spain, with plans to expand into the U.S. market. At the project’s start, the site had no organic presence, no structured content, and numerous technical SEO issues.

The Challenge

The site had zero SEO infrastructure:

  • No visibility in search
  • No traffic
  • No structured keyword targeting or content plan
  • Multiple technical blockers

The main task was to build everything from scratch:

  • Clean up technical issues
  • Build a full semantic core
  • Structure the site for scalable growth
  • Prepare for long-term market entry into the U.S.

Our Approach

We started with a full SEO and site audit to uncover technical errors and opportunities. Based on this, we prepared detailed technical tasks for both developers and content teams.

Our content strategy focused on low-frequency keyword clusters, essential for new domains without existing authority. This allowed the client to start ranking in niche segments while building domain trust over time.

A phased roadmap was developed, covering immediate fixes, mid-term visibility growth, and long-term expansion into new markets.

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How we did it

We broke the execution into phases:
Technical audit

01

Identified indexing blockers, on-page SEO gaps, and crawl errors
Delivered structured fixes to developers
Keyword & content planning

02

Built a large semantic core focused on long-tail queries
Prioritized high-intent clusters to support conversion and ranking
Structural optimization

03

Defined new site architecture to improve crawlability and future scalability
Designed a content map aligned with the platform's property offerings
Market expansion strategy

04

Outlined a phased SEO approach for entering the U.S. market
Provided research, content topics, and localization steps

Results

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“Teamlex’s AI automation increased our productivity by 40% and cut costs by 25%. Our team is more efficient, and our ROI has never been better!”
Raitis Bullits
CEO & Co-Founder, Alps2Alps
SEO