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Built a complete SEO foundation and market expansion strategy for nmbr.homes from zero

Executive summary
nmbr.homes is a Spain-based real estate platform built to simplify property discovery and listing.
The company's goal is to create a modern, scalable real estate experience that connects users with properties across Spain — with plans for expansion into the U.S. market. When they partnered with Teamlex, the site had no visibility, no content structure, and major technical SEO issues that limited its potential to launch effectively.
Industry
Real estate
Location
Spain
Investors
Private
“We came to Teamlex with no traffic and no structure. They built a complete SEO foundation for us from scratch and gave us a clear roadmap for growth.”
Evgeny Pisarev
Founder / nmbr.homes
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The challenge

At the start of the project, nmbr.homes had zero organic presence and no SEO framework in place. The company needed to establish a foundation capable of scaling across multiple markets, while preparing for future expansion into the U.S.
01
No SEO infrastructure or search visibility
02
No keyword targeting or content plan
03
Critical technical issues blocking indexing and performance

The solution —

SEO roadmap and scalable foundation

Teamlex designed a complete SEO plan covering technical, structural, and content layers. The approach focused on low-frequency, high-intent keyword clusters, enabling nmbr.homes to build organic traction without relying on paid ads.
Full technical audit
Performed a complete audit to uncover site health issues, indexing errors, and structural bottlenecks. Provided developer-ready technical recommendations to fix crawl and performance issues.
Keyword and content strategy
Built a large semantic core based on long-tail queries around property searches, listings, and market trends. Developed a content plan prioritizing clusters that could attract organic leads early.
Site structure optimization
Redesigned the site architecture for SEO scalability — mapping content categories, interlinking logic, and metadata consistency.
U.S. market expansion plan
Outlined a localized SEO strategy targeting priority states (Florida, California, Texas). Created market-specific content topics and keyword maps for the expansion phase.

How we did it

Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
01
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
03
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Research & data collection
04
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Analyzed the market and mapped competitor strategies.
Impact
Clear visibility into high-demand topics and competitor gaps.
Technical audit and site fixes
01
Identified indexing blockers, metadata gaps, and duplicate content.
Delivered a prioritized list of developer tasks.
Improved crawlability and structured data alignment.
Impact
Solid technical foundation ready for scalable growth and future content deployment.
Keyword and content mapping
02
Built a semantic core focused on low-competition, high-conversion clusters.
Structured content briefs for each property type and location.
Balanced volume and intent to ensure early ranking potential.
Impact
Faster ranking growth and strong relevance for niche property searches.
Structural optimization and on-page alignment
03
Defined new internal linking and category structure.
Organized content flow to improve user and crawler navigation.
Added schema markup for property listings and locations.
Impact
Better page indexing and improved on-page performance.
Market expansion strategy
04
Conducted keyword research and localization for U.S. markets.
Created regional content clusters for U.S. states and property types.
Built roadmap for future rollout with English content localization.
Impact
Early ranking traction in U.S. search results and expansion readiness.

Results

85K+
Monthly organic visitors
Achieved within six months of SEO strategy deployment.
20K+
Keyword rankings on Google
With over 25% of keywords ranked in the Top 10.
40%
Traffic from long-tail queries
High-intent search traffic driven by structured clustering.
–60%
Content production time
Reduced by implementing structured SEO briefs and optimized workflows.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
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Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
SEO