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SEO

Boosted BIMM’s organic traffic by 300% and app downloads by 70% with Teamlex’s scalable SEO automation

Executive summary
BIMM.app is a digital wallet designed to simplify daily transactions by storing and managing loyalty cards across multiple businesses and locations.
The app connects users with merchants through a seamless digital platform that enhances customer engagement, loyalty, and rewards. As BIMM grew, the challenge was to increase visibility, attract new users, and convert organic search interest into app downloads in a competitive fintech landscape.
Industry
Digital Wallet/Fintech
Location
Global
Investors
Private
“Teamlex’s SEO optimization didn’t just drive more traffic—it brought in the right users. We’ve seen major growth in app downloads and engagement thanks to their targeted and scalable approach.”
Stanislav Chernenko
CEO Bimm.app
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The challenge

BIMM's digital wallet platform had the technology and product-market fit, but struggled to reach visibility among top fintech competitors. Without strong SEO foundations, the brand wasn't capturing the organic traffic and keywords that drive user acquisition.
01
Low organic visibility for digital wallet and loyalty program searches
02
High competition from established fintech and finance apps
03
Limited localized pages for different regions and business categories

The solution —

scalable SEO and content automation agent

Teamlex implemented a scalable SEO automation system to strengthen BIMM's authority, increase discoverability, and convert traffic into downloads. The approach combined programmatic SEO, technical optimization, and data-driven content scaling.
Scalable content creation
We automated the creation of location-specific landing pages targeting loyalty programs, partner merchants, and service categories in multiple regions.
Technical optimization
Improved site structure, page load performance, and schema markup to ensure full crawlability and indexation across search engines.
Link-building and PR
Secured high-authority backlinks from fintech media, loyalty forums, and payment solution directories to boost domain trust.
Data-driven monitoring
Used advanced analytics to track conversions, optimize CTAs, and adapt strategies based on real-time user engagement data.

How we did it

Comprehensive audit and keyword strategy
01
Identified technical SEO issues impacting visibility.
Analyzed keyword gaps across the fintech and loyalty industries.
Built a high-intent keyword map for scalable content creation.
Impact
A clear roadmap for scaling SEO efficiently with measurable growth targets.
On-page and technical optimization
02
Optimized metadata, headers, and schema for core service pages.
Enhanced internal linking structure through topic clusters.
Improved mobile performance and structured data accuracy.
Impact
Faster load times, better crawlability, and improved rankings for target queries.
Programmatic and localized content scaling
03
Generated dynamic landing pages for each region and merchant category.
Implemented automated content creation workflows using AI.
Ensured content consistency, localization, and freshness at scale.
Impact
Expanded reach across multiple cities and user segments within weeks.
Authority building and PR amplification
04
Built backlinks from high-authority fintech and payment sites.
Published guest posts and case studies for brand visibility.
Collaborated with directories and local business aggregators.
Impact
+15 domain authority increase and improved ranking stability.

Results

+300%
Organic traffic growth
Tripled within six months through SEO automation and optimized scaling.
30K+
Keyword rankings achieved
Dominated high-value fintech and loyalty program queries globally.
+70%
Increase in app downloads
SEO-driven users converted directly into app installations.
+15
Domain authority improvement
Earned from targeted link-building and digital PR initiatives.
Rank first in AI-powered search
Across 1,000+ search terms
Ready to scale
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In just 30 minutes, we’ll show you how Teamlex AI automates growth, saves hours of manual work, and helps you win more customers — without extra headcount.
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Olga Andrienko
VP of Marketing / Semrush

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Teamlex AI’s ready-made frameworks made AI feel doable. Now every problem starts with one question: ‘Can I solve this with AI?’ and the answer is clear.
Olga Andrienko
VP of Marketing / Semrush
SEO