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Automated content ecosystem for Social Discovery Group drives 500K–2.5M reach

Executive summary
Social Discovery Group (SDG), a global leader in online communication platforms, partnered with Teamlex to test content-driven acquisition strategies for multiple brands. We launched two fully automated content engines, AI-driven and culturally themed, across social platforms. Our AI agents scanned trends, generated content, and published at scale, enabling SDG to reach over 2.5 million viewers and test which voice, channel, and persona triggered actual conversions.
  • Reached 500,000–2,500,000 people organically
  • Achieved ~10% engagement rate (ER) across platforms
  • Built and launched two autonomous social ecosystems
  • Delivered continuous real-time optimization with n8n workflows
Industry
Online dating
Location
Global
Investors
Private
“Teamlex’s AI engine allowed us to run multiple experiments in parallel, across personas and content types. It removed manual limits and gave us speed, clarity, and scale. A huge leap forward for our content-led growth.”
Olga Andrienko
VP of Marketing, Semrush

About Social Discovery Group

SDG operates a wide portfolio of dating platforms, including dating.com, datemyage.com, anastasiadate.com, asiandate.com, amolatina.com, yourtravelmate.com, zendate.com, eurodate.com, dilmil.com, and yourchristiandate.com. These platforms cater to diverse global audiences, and the goal of the project was to explore content-led growth strategies that could scale user acquisition across markets.

The challenge 

Social Discovery Group needed to validate which content styles and tones resonate with its target audience across different demographics. This meant testing hypotheses about engagement and conversion with minimal manual effort. The challenge was to create and manage high-volume, high-impact content across multiple social platforms, without relying on traditional content teams.

Our approach

We built two fully automated content ecosystems to test messaging, formats, and channel alignment:

  1. AI-agent page : Delivered dating advice content tailored for users 35+ via hyper-realistic AI avatars.
  2. Love & entertainment page: Shared culturally relevant media clips (e.g., romantic movies, viral reels, podcast snippets) to engage users emotionally and drive awareness.

Each system operated autonomously using our Teamlex AI-agent content engine, a self-learning system that:

  • Scans platforms for high-performing content
  • Analyzes and adapts it for brand alignment
  • Publishes optimized content with no human touch
  • Tracks performance and auto-adjusts in real time using n8n workflows

“Teamlex helped us test and validate content strategies at scale through automation. Their AI content engine delivered speed, precision, and insights, without the usual human bottlenecks.”
Olga Andrienko
VP of Marketing, Semrush

How we did it

We broke the execution into phases:
Planning and strategy mapping

01

Defined hypotheses across formats, audiences, and tone
Built analytics feedback loops for rapid learning
Content automation

02

Generated AI-written text and visual content optimized for each channel
Deployed hyper-realistic avatars as on-brand spokespersons
Platform integration

03

Used n8n to automate publishing across multiple social platforms
Connected real-time engagement metrics to strategy adjustments
Continuous testing

04

Compared performance of content themes and voice
Adjusted content calendars based on data, not intuition

Results

“Teamlex helped us test and validate content strategies at scale through automation. Their AI content engine delivered speed, precision, and insights, without the usual human bottlenecks.”
Olga Andrienko
VP of Marketing, Semrush

See how others are growing with us

Browse real success stories, like how Teamlex AI helped a fintech brand cut content production time by 60%, and discover how companies like yours are scaling smarter and faster.
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organic traffic

+45%

organic visits in 4 months

20,000

monthly organic visits

408,000

investor engagement

+320%

social media engagement

+300%

organic traffic in 6 months

+180%

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“Teamlex’s AI automation increased our productivity by 40% and cut costs by 25%. Our team is more efficient, and our ROI has never been better!”
Raitis Bullits
CEO & Co-Founder, Alps2Alps
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